Category: Pharma & Health

The European Commission has presented a proposal to reform the pharmaceutical market and ensure access to quality medicines, broad coverage, and affordable prices for all citizens of the European Union. The proposal aims to prevent the loss of competitiveness in the European pharmaceutical industry and is based on three pillars: accessibility, availability, and affordability. In Latin America, equitable access to medicines remains a challenge, and it is essential to raise awareness of initiatives from other regions that can have a positive impact on universal health coverage.

Digital transformation in the pharmaceutical industry is essential in order to the challenges of
rigid regulations and ensure the supply chain and quality control of medicines. Microsoft Cloud
and its solutions such as Azure and Dynamics 365 enable innovation acceleration and improve
operational efficiency and supply chain resilience. The role of Citizen Developers and Fusion
Teams in developing agile business solutions is increasingly important.